645 Arbor Rd
Cheltenham, PA 19012
rodgersscientific@gmail.com
609-647-1434
Areas of Expertise
Antibiotics, antivirals, atherosclerosis, autoimmune diseases, cell signaling, critical care, devices, diagnostics, forensics, hematology, hepatology, immunology, laboratory testing, Medicare, mental health, neurology, oncology (solid and liquid tumor types), opthalmics, orphan and ultra-orphan diseases, point-of-care testing, radiology, respiratory, SDOH, transplant, women’s health, wound care, vaccines
Applications
Branding/rebranding, concepting, corporate presentations, disease awareness, internal communications, launch materials, medical education, meetings/events, paid search, prelaunch materials, professional presentations, publications, social media, training materials
Experience
Owner (Rodgers Scientific, LLC)
2019-Present
Directed client engagements across diverse disease states, achieving strategic goals efficiently and cost-effectively
Developed branded and unbranded content tailored to a wide range of audiences, including: physicians, nurses, sales representatives, office staff, C-suite, payers, and patients
Synthesized complex benefits into cohesive and compelling narratives, enhancing stakeholder understanding and engagement
Collaborated with cross-functional teams to preserve market share for a branded product facing generic competition
Advised clients on the latest Medicare and SDOH requirements for incorporation into payer communication materials
Scientific Specialist (MCS - Merck)
2021-Present
Led the internal agency medical center of excellence, ensuring alignment across multiple departments
Managed and mentored a team of 6 promotional and medical writers, fostering a collaborative and high-performing environment
Designed and executed brand strategies for diverse audiences, including healthcare providers and patients
Facilitated idea exchanges and drove tactical collaboration between US and global teams
Produced and reviewed large-scale promotional medical education projects, including corporate therapeutic updates, advisory boards, speaker programs, rep-delivered digital and print materials, and patient brochures for launches and bi-annual updates
Contributed to the successful launch of a pediatric vaccine as an imbedded agile team member
Scientific Director (Hospicom, Inc)
2019-2021
Led branding workshops to extract unique differentiators, brand personality, value proposition, and KPIs for a new product, resulting in a successful creative campaign
Conducted in-depth interviews with stakeholders to identify key product champions and insights, accelerating the client’s purchasing cycle by several months
Developed multichannel marketing materials, including presentations, websites, videos, white papers, social media content, and advertorials
Created content for advisory boards, competitive summaries, and congress coverage
Prepared and executed scientific programs at congresses and advisory boards, ensuring alignment with client and brand goals
Scientific Strategist (VIVO Agency)
2015-2019
Co-developed and launched STATInsights, the first online C-suite advisory panel focused on health tech, which won a PM360 Most Innovative Service Award
Defined strategic direction, curated qualified contributors, and produced key content for three high-profile content marketing programs
Managed a team of freelance disease state experts to deliver timely, relevant insights that informed strategic decisions
Sr. Medical Writer/Medical Writer (ETHOS Health Communications)
2012-2015
Education
2012 University of Pennsylvania, Immunology - PhD
2006 Stockton University, Biotechnology - BS